Inspired by Bloomsbury’s long tradition of writers, collectors and creative thinkers, the hotel has been imagined as a characterful private residence  - a place layered with antiques, gathered objects and thoughtful details collected over time. At its heart sits The Orangery, a light-filled conservatory overlooking the hotel’s secluded garden, where mornings begin with breakfast and afternoons unfold over classic Afternoon Tea - an absolute must here in Bloomsbury.

Afternoon Tea is an absolute must in Bloomsbury; whether it’s an indulgent celebration, a well-earned break from a day exploring the British museum, or a pre-matinee treat.

Turn an ordinary afternoon into something a touch extraordinary, and delight in perfectly crafted cakes, dainty finger sandwiches, and exquisite pastries, served with a glass of Lanson champagne (to make the occasion sparkle), all for £90.

Personal, characterful and quietly refined, The Zetter Bloomsbury is less a hotel and more a welcoming Bloomsbury home - one designed for curious travellers who appreciate beautiful spaces, thoughtful service and a sense of story.