Afternoon Tea Awards 2024 Winners Announced

by The Team

Gatsby Afternoon Tea at The Beaumont Hotel

This prestigious annual event was held in the 5-star surroundings of The Beaumont Hotel in Mayfair. Representatives from the top three venues gathered to receive their awards and hear the announcement of the winners of the 'Award of Excellence', which recognises the best in Afternoon Tea service and creativity.

Three main category awards were presented:

A team of independent judges looked at all aspects of the Afternoon Tea experience, from making a booking, to paying the bill, with a strong focus on the presentation and service.

An ‘Award of Excellence’ was also presented to 19 venues that the judges considered to have delivered the highest standards in Afternoon Tea service.

Keith Newton, Managing Director of said “The award winners have demonstrated that they can offer customers a fantastic Afternoon Tea experience, and value for money, during challenging economic times.”

The Beaumont Hotel, Mayfair - Best Traditional Afternoon Tea

The judges said: “This is an Afternoon Tea which does not disappoint, with high quality service and excellent food, all in a cozy and relaxing environment.”

COMO The Halkin, London - Best Contemporary Afternoon Tea

The judges said: “A very contemporary take on the traditional Afternoon Tea affair, which was executed well, and certainly felt almost guilt-free. The food was beautifully presented and the staff were welcoming and friendly.”

‘Be Our Guest’ Afternoon Tea at The Waldorf Hilton - Best Themed Afternoon Tea

The judges said: “The theme was carried through the whole experience, which was lovely and set a great mood in the tearoom. Our table looked impressive on arrival, the food was presented beautifully and didn't lack in originality.”

The ‘Award of Excellence’ was presented to the following venues: Logo

The Team

The Afternoon Tea Team are always on the look out for Afternoon Tea related news, reviews, seasonal menus, special events and competitions. You can get in touch with us via Twitter, Facebook and Instagram @AfternoonTeaUK or email us at if you have anything you would like to share or contribute.

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